In the world of Lawyer Marketing, Avvo has created something great for the consumer to experience in terms of selecting a lawyer to represent their claim or accident.  It highlights great information about each lawyer, how they are ranked amoung their peers in their selective areas, and shows the consumer a great insight about each law firm or attorney.

In the About Us section of Avvo, it explains what the purpose of Avvo was, what they do with their website, and why you would use Avvo in choosing an lawyer or attorney from their website.

Some key information from Avvo:

“Avvo rates and profiles every attorney, so that people can choose the right attorney. Lawyer profiles contain helpful information including a lawyer’s experience, areas of practice, disciplinary history, and ratings from clients. Profile data comes from many sources, including state courts and bar associations, lawyer websites, and information provided by lawyers.

Information meets guidance in the Avvo Rating—our effort to evaluate a lawyer’s background using a mathematical model that considers the information we know about a lawyer. This information is shown in the lawyer’s profile, including a lawyer’s years in practice, disciplinary history, professional achievements, and industry recognition—all factors that, in our opinion, are relevant to assessing a lawyer’s qualifications. ”

The above information about Avvo just goes to show that they actually developed a great system on selecting an attorney or lawyer. If your wondering where the term “AVVO” came from, it orginated from the French word avoocato, which means lawyer.

Lawyer Marketing helps in every single way! Set up your Avvo profile today, and be sure to fill out everything in your profile to see the optimal results using Avvo.