Law Firm Blogs and Blogging Tips

Yes, you must tell what a robot should do when coming to your site, and your whole website will be hacked by robots that want information from you. Then the frantically store it on all their servers and must index it for everyone to see! Haha. Don’t be intemidated by all of that talk, but this in reality is what a search engine robot does with your blog. It stores data from your posts ( or if you don’t edit your robots.txt file everything!). Here is a quality and easy way to edit your robots.txt file for your blog. If your not familiar with editing files for SEO, use this plugin by Yoast.

Disable author and date-based archives.

Have fun and if you need more indepth editing of your law firms blog, contact me so I can create you a custom robots.txt file or help you make one.

Competition is fierce online, and the top places on the search result pages are the most hunted for; therefore, any law firmwho tries to get clients on the Internet needs to use a whole strategy to attract the best visitors and the highest traffic. The working principle for the blog optimization for search engines is  the keyword. When you start the race for SEO (search engine optimization), you already have an advantage: blogs are usually the ones to receive more traffic then other complex sites due to their highly informational content. By keywords we mean those sentences or structures that a user types in the search box of an engine.

Blogs mainly rely on articles that are regularly updated and re-freshened, so that they have something new to offer all the time. Before you write the blog content, you’ll need to make a list with all the keywords related to your domain and which are most likely to be typed in the search box by Internet users. A brain-storming session is ideal to find the best structures you need to include in the articles; keep in mind that there are some rules you may have to follow here as well.

For instance, choosing some very general keywords is not the best way to promote a law firm via a blog given the fact that though you may receive a high traffic, the conversion could remain modest. The explanation is very simple here: too broad terms attract all sorts of users, even those that are not interested your law services. SEO experts use all sorts of parameters to check the profitability of a blog, and one of them deals precisely with the number of relevant users the web-page gets.

Once you manage to get the most high-in-demand keywords, you’ll still have to do a lot of work in order to keep the blog position high in traffic. The status of keywords may change from one day to the other, given the intense competition that characterizes the Internet in general; consequently, every time you update or change the site content, you need to perform a keyword analysis beforehand and see where they stand in rankings. Last but not least, there is one thing that remains the golden rule of search engine optimization: quality informational content, that should be the essence of any successful blog! Do this in your law firm blog and you will be ahead of those just starting out with no law firm seo experience!

Due to the extended dimensions that the blogging phenomenon has achieved, one can hardly image the richness of tools that bloggers may use to improve the performance of their pages in the web circuit. What tools should one look for? First of all you need to select a specific platform to set up for the blog, then other tools complete the picture in case you want to include photos or videos. Last but not least, you definitely need some special software to allow you to easily moderate the comments and fight unwanted mails, labeled as spam.

Let’s take a look at the way some tools can help you post entries on the blog with the help of the platforms. Due to the wide variety of available software, format may vary, nevertheless the working principle is the same: type the title and the text you want to accompany it in the platform. Not all tools provide italics, bold and large font sizes, and you may have to get this by using HTML in order to achieve the desired results. In case you have to copy-paste Microsoft Word text, you need to check whether the blogging platform allows it without interference with RSS feeds.

In order to upload videos and pictures on the blog we have to mention Adobe Photoshop as one of the best tools here; yet, you may have to resize the images in order to make them easy to download by visitors. Furthermore, such tools enable you to align the photos in the way that matches your entry best. Embed multimedia files are also widely used by bloggers, mainly with the help of third-hand utilities like those offered by YouTube. All you have to do is include a JavaScript in the posts in order to allow the blog users to access the photo or video files you upload.
The RSS support may also prove crucial for the success of a blog, particularly since most Internet users are mainly concerned with accessing blog content via RSS feeds. You can find a variety of RSS formats available, not to mention that most tools include some sort of RSS help. To make sure you really get what you want, and the blog looks professional to the targeted audience, it is advisable that you should check the RSS formats a special software offers before actually purchasing or installing it.

All in all, be careful when using these features as listed above. There is a small learning curve for these items!

When blogging for a law firm, most lawyers do not know where to begin. Most try to market themselves, which isn’t a bad thing, but the readers want more then just a self promotion guide or biography about the lawyer or attorney at the firm. Specifically, this time we will be focusing on how to blog for a personal injury law firm.

When blogging about personal injury, be sure to INFORM people about what they might be facing in terms of injuries, and other accidents they might have been in. This not only makes them feel that you actually care about their injury, but if you provide them a insight about how you think about certain personal injuries, they might contact you right then and there (which is what you want right?). So this is your first lesson in blogging for personal injury lawyers.

If your a lawyer in the personal injury field, you no doubt know a lot about certain criteria about injuries and accidents. Focus on that as said above, but show your opinion about certain injuries and accidents. This also makes the reader feel that they know you.

Blogging DOES take time. If you feel you do not have enough time to do this, your website could suffer and not get the full benefits of your blog. Most personal injury attorneys/lawyers do hire an outside source “blogger” in order to keep up with the pace that is demanded to get quality traffic to your blog. One way to avoid this is to just dictate your own blogging material in your free time. Not only will you talk about information that people would love to hear about personal injury and accidents, but you will be able to talk in detail about this, which creates great content for your blog.

Check back for Part 2 of “Personal Injury Lawyer Blogging How To” where we tackle how to effectively get local traffic to your site by blogging about current accidents and injuries in your area.

In the recent trend of the internet and web 2.0, most people are now focused to reading what other people have to say, what other businesses post, and what other services are being offered by real people. I know your thinking, “How are they telling people this information?” Well, the answer is simple, A BLOG!!.

Year by year, day by day, more people are becoming interested in reading what other “actual” people have to say, depending on the topic. People search for answers, information, and products all the time, whether you know it or not. Do you do the same? I think your answer is probably yes of course.

So what does this all mean in terms of LAW FIRM? Well, the answer is is answered by a question. What information or product or service can you give someone? What does your business have to offer to someone? I know I know, you can go on and on about the answers to the above questions right? Well why not convey that message into something that you can tell a prospect or someone looking for your product or service?

The easiest way to do this is with a blog. I say this because it is so easy for anyone to setup a blog, simply write information, and post it. With the creation of done for you applications in which you can just simply buy a domain and install a blogging software or content management system onto it, you have no excuse to sit there any longer.

Now to simply tell you that just posting information in a blog CMS like WordPress will get you high results is not accurate. Learning about how to effectively use your blog to draw clients and website traffic is a great learning curve that everyone wants to know.

What if I could tell you how to do that? Would that make sense to you? Also what if I could help you set your blog up to find the first page of Google with every post you make about the information you could talk days and days on? Of course it would!

With this information, I will ALSO let you in on my top plug-in secrets to success for blogging with WordPress. Sounds like a sweet deal right? Yeah I know!

See to me, this information should be beneficial to all who want to spread information on the web, because we all can benefit from the information or service/product you provide. To me, that would be the best thing that would come out of this whole process.

Stop wasting time trying to get a web master setup your website for you, changing your design, and trying to edit HTML code, when you can simply edit the website YOURSELF!