Category Archives:Law Firm Marketing

Law Firm Marketing | How to Market Your Law firm online
September 20, 2011 Law Firm Marketing, Law Firm Websites
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Want Website Conversion? Try WpSubscribers !

In a featured WordPress post, I mentioned that having a WordPress based website is as awesome as it gets! WPSubscribers is one of the best plugins I have seen in a while.

Last month, I’ve a chance of using a brand new WordPress plugin that could be called as a “must-have” tool for any Internet Marketer today.
This plugin, in other words, has all great features for you to dominate your mailing list building – a most important part of all online business companies.

The plugin I’ve mentioned here is WPSubscribers, an all-in-one solution to boost up your list. You will be amazed at this plugin features:

- You can add many opt-in forms in anywhere as you want, including lightbox pop-up, footer-bat, sidebar, post content, comment section or even in user registration form.
- 9 catchy design pop-ups plus 8 colors each.
- An intelligent plugin that you can customize any aspect, put any content in opt-in form, configure display time, location…and much, much more.
Yes, this is a trully “high-class” WordPress plugin in both flexibility and quality that you don’t want to miss, especially when you are 100% protected by WPSubscribers’ 60 days money back guarantee. So, what are you waiting for? Let’s get a copy of this awesome software right-now!

Click the banner below to learn more about this awesome plugin.

WPSubscriber Premium Plugin

January 05, 2011 Law Firm Marketing
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Happy New Year and 2011 Law Firm Marketing!

The time has come to welcome in a new year. Did you complete your goals for 2010? Did your law firm have better year then last? These types of questions about probably going through your mind right now, as you read this post. I get tons of emails from lawyers that have not found that “secret pill” to success. Then I ask them, do you have an online presence? And of course, they respond well what do you mean by that, well yeah I have a website.

Cheers to a successful 2011 for your law firm!

Must Have’s in 2011

1. Modern law firm website

2. Online presence in Social Media

3. Live Chat

4. Video Marketing

I think if you stick to those 4 keys to success, you will be fine in 2011. If you think that just having a basic website is enough, wrong!!

November 03, 2010 Law Firm Marketing
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Easy Legal Marketing is Back with a New Design!

Like what you see compared to the old website? Yeah me too! I have just redesigned this site to be more modern, and more straight to the point about legal marketing and law firm websites. We built this site to help the small firm overcome the larger firms in both website design, and search engine optimization. We hope you like the new site design!! Leave a comment below and tell us what you think of it! I look forward to hearing from you.

February 25, 2010 Law Firm Marketing
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Lawfo Legal Wiki - Great Resource for Lawyers and Attorneys

Lawyer and Attorney Legal DefinitionsA great new legal wiki site (thats short for encyclopedia) has just been launched with the opportunity for its users to create their own information and legal definitions. Not only can you list your law firms website and information about the firm, you can also help the community by leaving your imput about legal definitions and resources for the consumer who will come across the legal wiki.

This is a great way to promote your law firm website, but at the same time connect with your prospective clients with legal information.

Lawfo Legal Wiki promotes interaction between lawyer and consumer. Taken directly from the same idea of Wikipedia, it offers a easy user interface that everyone can use and understand.

Take a look! I think lawyers and attorneys have the chance to explain what some legal terms means in their eyes. Click the link to the right of this post! >>

Easy Legal Marketing shows lawyers and attorneys how easy it is to navigate the marketing world of the web with its helpful articles and interaction with its subscribers. Sign up today to take a big step in the right direction for your law firm marketing.

February 13, 2010 Law Firm Marketing
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Lawyer Billboard Advertising | Not Cost Effective Anymore!

When is the last time you were driving down the road and came across a law firm advertising on a billboard? Yes, I think your pondering the same answer that I am. I see them ALL THE TIME! To this degree, when do these lawyer billboard advertisements become less effective? Everyday!

This post is to inform you of the change in lawyer marketing and advertising. If you think your law firm can get away with some billboard advertising and some signs across town, you might be looking for new customers aLawyer Marketing with Billboards | Not Cost Effective lot in the next year or two. Yes, granted this works in some circumstances (if you live in a small town or area or you dominate the area already-by which you wouldn’t be on this site looking for information) but sooner or later, everyone will be able to have a billboard just as nice as yours. So you ask, what should I do then?

The answer to the above question is very simple, use the internet to have a client generator so you can spend your money elsewhere, and have a steady flow of incoming traffic to your website. This website is to help you do so with online marketing and also with low cost direct marketing ideas to help really stimulate your target clients. Most lawyers today that rely on these advertisements will be behind the times when it comes time to make the transition to online marketing, so do yourself a favor and look to this site for help with online marketing for your law firm.

The best profit and ROI dollar to dollar is in search engine marketing, not only because with some guidence you can be doing it for FREE (minus your professional time) and little by little it will help you in years to come.

Rules to live by for Lawyer Online Marketing:

1. Start Small – don’t try to do everything at once! You will become frustrated and overworked and you will want to give up.

2. Map a Plan- draft a plan of action to help go with your marketing, this not only structures things, but makes it easier for you to schedule in your day.

3. Research and Use Sites Like This to Help- yes of course you could hire someone to help, but without an understanding of what to look for in a SEO or marketing assistant, you will take whatever they say and be ok with it.

Take those three above starters to help formulate a plan and then implement it. If you choose not to follow those 3 suggestions above, come back and read them again in 3 months when you decide to really get serious about things and take it step by step! Good luck and Contact me if you have any questions or need some legal marketing help.

February 10, 2010 Law Firm Marketing, Law Firm Video Marketing
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The Benefit of Legal Marketing Video | Law Firm Websites Benefits of Video Don't Get Left Behind...

- In this great article by Tara Lieser, she explains why Law Firm Websites Need video. The website field for lawyers is becoming one of the most competitive markets on the internet. Read this article for a great explanation on to why you should be using video on your website.

Many lawyers today market themselves by having a website. With more and more websites being created each year, it’s becoming increasingly challenging to stand out in the crowd. So what’s the best way to get a leg up on the competition? Video.

Lawyer Websites Using VideoHaving a customized video on your website provides a variety of benefits.  Although photos and text are a good way to pique interest, a video establishes a personal connection with the viewer. If they feel as if they’ve already met you, they are more likely to call you over a firm that does not have video.

You can utilize video to discuss your background, experience, passion for representing clients, etc. If boasting on your achievements seems a little intimidating, many lawyers create videos to educate the viewers. You can give an overview on how a case like theirs works, why it’s important to hire an attorney with experience, or even the benefits of a particular topic such as Bankruptcy or Mediation.

Creating video testimonials of previous clients is a great way to establish credibility. It’s one thing to mention what past clients have said about you, but how compelling is it to have an actual client sing your praises! They can talk about their experience working with you, what a magnificent job you did for them, and how you helped change their life.

Video is an extremely popular medium on the internet right now. Recent studies have shown that around 80-90% of web users watch some form of video online during the average week.  Video marketing is becoming a necessity for any serious marketing plan. Not only does it open the door for new business, but it keeps you one step ahead of your competition!
 

Tara Lieser

Video Field Producer

February 10, 2010 Law Firm Blogs and Blogging Tips, Law Firm Marketing
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Legal SEO Tip for Blogs: Edit Your Robots.txt or ELSE!

Yes, you must tell what a robot should do when coming to your site, and your whole website will be hacked by robots that want information from you. Then the frantically store it on all their servers and must index it for everyone to see! Haha. Don’t be intemidated by all of that talk, but this in reality is what a search engine robot does with your blog. It stores data from your posts ( or if you don’t edit your robots.txt file everything!). Here is a quality and easy way to edit your robots.txt file for your blog. If your not familiar with editing files for SEO, use this plugin by Yoast.

  • Prevent indexing of your search result pages, while still allowing the search engines to follow the links on them, by adding noindex,follow robots meta tags.
  • Prevent indexing of the subpages to your homepage, by adding a noindex,follow.
  • Prevent indexing of your login, register and admin pages by adding noindex robots meta tags.
  • Add noodp an noydir meta robots tags, allowing you to opt out of DMOZ and Yahoo! Directory descriptions.
  • Prevent Yahoo! and Google from indexing your feeds by adding a meta tag to their head-section.
  • Disable author and date-based archives.Box on posts and pages to change the robots meta tag.
  • Nofollow the category listings on single posts and pages to prevent PageRank leakage.
  • Nofollow outbound links on your frontpage.
  • Nofollow tag links.
  • Edit your robots.txt and .htaccess from within your WordPress.
  • Add robots meta tags to individual posts and pages.
  • Verify your site with Google Webmaster Tools and Yahoo! Site Explorer.
  • In WordPress 2.3 and up:
    • Prevent indexing of just your comment feeds.
    • Enforce a trailing slash on archive and tag pages.

    • Have fun and if you need more indepth editing of your law firms blog, contact me so I can create you a custom robots.txt file or help you make one.

    February 10, 2010 Law Firm Blogs and Blogging Tips, Law Firm Marketing
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    Law Firm Blog SEO | Blogging for a Law Firm

    Competition is fierce online, and the top places on the search result pages are the most hunted for; therefore, any law firmwho tries to get clients on the Internet needs to use a whole strategy to attract the best visitors and theLawyer Blog SEO highest traffic. The working principle for the blog optimization for search engines is  the keyword. When you start the race for SEO (search engine optimization), you already have an advantage: blogs are usually the ones to receive more traffic then other complex sites due to their highly informational content. By keywords we mean those sentences or structures that a user types in the search box of an engine.

    Blogs mainly rely on articles that are regularly updated and re-freshened, so that they have something new to offer all the time. Before you write the blog content, you’ll need to make a list with all the keywords related to your domain and which are most likely to be typed in the search box by Internet users. A brain-storming session is ideal to find the best structures you need to include in the articles; keep in mind that there are some rules you may have to follow here as well.

    For instance, choosing some very general keywords is not the best way to promote a law firm via a blog given the fact that though you may receive a high traffic, the conversion could remain modest. The explanation is very simple here: too broad terms attract all sorts of users, even those that are not interested your law services. SEO experts use all sorts of parameters to check the profitability of a blog, and one of them deals precisely with the number of relevant users the web-page gets.

    Once you manage to get the most high-in-demand keywords, you’ll still have to do a lot of work in order to keep the blog position high in traffic. The status of keywords may change from one day to the other, given the intense competition that characterizes the Internet in general; consequently, every time you update or change the site content, you need to perform a keyword analysis beforehand and see where they stand in rankings. Last but not least, there is one thing that remains the golden rule of search engine optimization: quality informational content, that should be the essence of any successful blog! Do this in your law firm blog and you will be ahead of those just starting out with no law firm seo experience!

    February 09, 2010 Law Firm Blogs and Blogging Tips, Law Firm Marketing
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    How to Make Blogs Work for Your Law Firm

    In the recent trend of the internet and web 2.0, most people are now focused to reading what other people have to say, what other businesses post, and what other services are being offered by real people. I know your thinking, “How are they telling people this information?” Well, the answer is simple, A BLOG!!.

    Year by year, day by day, more people are becoming interested in reading what other “actual” people have to say, depending on the topic. People search for answers, information, and products all the time, whether you know it or not. Do you do the same? I think your answer is probably yes of course.

    So what does this all mean in terms of LAW FIRM? Well, the answer is is answered by a question. What information or product or service can you give someone? What does your business have to offer to someone? I know I know, you can go on and on about the answers to the above questions right? Well why not convey that message into something that you can tell a prospect or someone looking for your product or service?

    The easiest way to do this is with a blog. I say this because it is so easy for anyone to setup a blog, simply write information, and post it. With the creation of done for you applications in which you can just simply buy a domain and install a blogging software or content management system onto it, you have no excuse to sit there any longer.

    Make a Blog work For Your Law FirmNow to simply tell you that just posting information in a blog CMS like WordPress will get you high results is not accurate. Learning about how to effectively use your blog to draw clients and website traffic is a great learning curve that everyone wants to know.

    What if I could tell you how to do that? Would that make sense to you? Also what if I could help you set your blog up to find the first page of Google with every post you make about the information you could talk days and days on? Of course it would!

    With this information, I will ALSO let you in on my top plug-in secrets to success for blogging with WordPress. Sounds like a sweet deal right? Yeah I know!

    See to me, this information should be beneficial to all who want to spread information on the web, because we all can benefit from the information or service/product you provide. To me, that would be the best thing that would come out of this whole process.

    Stop wasting time trying to get a web master setup your website for you, changing your design, and trying to edit HTML code, when you can simply edit the website YOURSELF!