Law Firm Video Marketing

Yes, the title is shocking, but what happens to lawyers and attorneys not using video lawyer marketing on websites like Youtube or DailyMotion?? Well, they fall behind, and now is the time to do this or you will be too far behind in video marketing. Check out a previous written article here about why it’s important as wel to use video lawyer marketingl. Let’s take a look at what works best for lawyer video marketing:

Short Guide to Lawyer Web Video Marketing

1.  Setup and start using video NOW!!!! You do not have to have professional video for viral video marketing, using a Flip Cam HD or something similar will be fine for shooting basic videos on how to. Address the questions of the consumers..not about yourself!

2. Setup accounts with videos sites like Youtube and DailyMotion for example.

3. Setup a channel or profile for each with a descriptive page of your law firm or practice.

Those three steps will get you going in your video marketing campaign. Lawyer Video Marketing will be a thing of the future, and if you do not think so, you will be reading this article when it is too late to act and take advantage of it.

Take this as a word of advise from an experienced legal marketer, you need this. To compete with all of the competition on the web, you need to approach this as you would your perfect client, fight for the best return on your efforts right?

- In this great article by Tara Lieser, she explains why Law Firm Websites Need video. The website field for lawyers is becoming one of the most competitive markets on the internet. Read this article for a great explanation on to why you should be using video on your website.

Many lawyers today market themselves by having a website. With more and more websites being created each year, it’s becoming increasingly challenging to stand out in the crowd. So what’s the best way to get a leg up on the competition? Video.

Having a customized video on your website provides a variety of benefits.  Although photos and text are a good way to pique interest, a video establishes a personal connection with the viewer. If they feel as if they’ve already met you, they are more likely to call you over a firm that does not have video.

You can utilize video to discuss your background, experience, passion for representing clients, etc. If boasting on your achievements seems a little intimidating, many lawyers create videos to educate the viewers. You can give an overview on how a case like theirs works, why it’s important to hire an attorney with experience, or even the benefits of a particular topic such as Bankruptcy or Mediation.

Creating video testimonials of previous clients is a great way to establish credibility. It’s one thing to mention what past clients have said about you, but how compelling is it to have an actual client sing your praises! They can talk about their experience working with you, what a magnificent job you did for them, and how you helped change their life.

Video is an extremely popular medium on the internet right now. Recent studies have shown that around 80-90% of web users watch some form of video online during the average week.  Video marketing is becoming a necessity for any serious marketing plan. Not only does it open the door for new business, but it keeps you one step ahead of your competition!
 

Tara Lieser

Video Field Producer