When is the last time you were driving down the road and came across a law firm advertising on a billboard? Yes, I think your pondering the same answer that I am. I see them ALL THE TIME! To this degree, when do these lawyer billboard advertisements become less effective? Everyday!

This post is to inform you of the change in lawyer marketing and advertising. If you think your law firm can get away with some billboard advertising and some signs across town, you might be looking for new customers a lot in the next year or two. Yes, granted this works in some circumstances (if you live in a small town or area or you dominate the area already-by which you wouldn’t be on this site looking for information) but sooner or later, everyone will be able to have a billboard just as nice as yours. So you ask, what should I do then?

The answer to the above question is very simple, use the internet to have a client generator so you can spend your money elsewhere, and have a steady flow of incoming traffic to your website. This website is to help you do so with online marketing and also with low cost direct marketing ideas to help really stimulate your target clients. Most lawyers today that rely on these advertisements will be behind the times when it comes time to make the transition to online marketing, so do yourself a favor and look to this site for help with online marketing for your law firm.

The best profit and ROI dollar to dollar is in search engine marketing, not only because with some guidence you can be doing it for FREE (minus your professional time) and little by little it will help you in years to come.

Rules to live by for Lawyer Online Marketing:

1. Start Small – don’t try to do everything at once! You will become frustrated and overworked and you will want to give up.

2. Map a Plan- draft a plan of action to help go with your marketing, this not only structures things, but makes it easier for you to schedule in your day.

3. Research and Use Sites Like This to Help- yes of course you could hire someone to help, but without an understanding of what to look for in a SEO or marketing assistant, you will take whatever they say and be ok with it.

Take those three above starters to help formulate a plan and then implement it. If you choose not to follow those 3 suggestions above, come back and read them again in 3 months when you decide to really get serious about things and take it step by step! Good luck and Contact me if you have any questions or need some legal marketing help.