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Legal SEO Tip for Blogs: Edit Your Robots.txt or ELSE!

This entry was posted on Wednesday, February 10th, 2010 at 5:01 pm and is filed under Law Firm Blogs and Blogging Tips, Law Firm Marketing

Yes, you must tell what a robot should do when coming to your site, and your whole website will be hacked by robots that want information from you. Then the frantically store it on all their servers and must index it for everyone to see! Haha. Don’t be intemidated by all of that talk, but this in reality is what a search engine robot does with your blog. It stores data from your posts ( or if you don’t edit your robots.txt file everything!). Here is a quality and easy way to edit your robots.txt file for your blog. If your not familiar with editing files for SEO, use this plugin by Yoast.

  • Prevent indexing of your search result pages, while still allowing the search engines to follow the links on them, by adding noindex,follow robots meta tags.
  • Prevent indexing of the subpages to your homepage, by adding a noindex,follow.
  • Prevent indexing of your login, register and admin pages by adding noindex robots meta tags.
  • Add noodp an noydir meta robots tags, allowing you to opt out of DMOZ and Yahoo! Directory descriptions.
  • Prevent Yahoo! and Google from indexing your feeds by adding a meta tag to their head-section.
  • Disable author and date-based archives.Box on posts and pages to change the robots meta tag.
  • Nofollow the category listings on single posts and pages to prevent PageRank leakage.
  • Nofollow outbound links on your frontpage.
  • Nofollow tag links.
  • Edit your robots.txt and .htaccess from within your WordPress.
  • Add robots meta tags to individual posts and pages.
  • Verify your site with Google Webmaster Tools and Yahoo! Site Explorer.
  • In WordPress 2.3 and up:
    • Prevent indexing of just your comment feeds.
    • Enforce a trailing slash on archive and tag pages.

    • Have fun and if you need more indepth editing of your law firms blog, contact me so I can create you a custom robots.txt file or help you make one.