- In this great article by Tara Lieser, she explains why Law Firm Websites Need video. The website field for lawyers is becoming one of the most competitive markets on the internet. Read this article for a great explanation on to why you should be using video on your website.

Many lawyers today market themselves by having a website. With more and more websites being created each year, it’s becoming increasingly challenging to stand out in the crowd. So what’s the best way to get a leg up on the competition? Video.

Having a customized video on your website provides a variety of benefits.  Although photos and text are a good way to pique interest, a video establishes a personal connection with the viewer. If they feel as if they’ve already met you, they are more likely to call you over a firm that does not have video.

You can utilize video to discuss your background, experience, passion for representing clients, etc. If boasting on your achievements seems a little intimidating, many lawyers create videos to educate the viewers. You can give an overview on how a case like theirs works, why it’s important to hire an attorney with experience, or even the benefits of a particular topic such as Bankruptcy or Mediation.

Creating video testimonials of previous clients is a great way to establish credibility. It’s one thing to mention what past clients have said about you, but how compelling is it to have an actual client sing your praises! They can talk about their experience working with you, what a magnificent job you did for them, and how you helped change their life.

Video is an extremely popular medium on the internet right now. Recent studies have shown that around 80-90% of web users watch some form of video online during the average week.  Video marketing is becoming a necessity for any serious marketing plan. Not only does it open the door for new business, but it keeps you one step ahead of your competition!
 

Tara Lieser

Video Field Producer